Here’s the brand meeting agenda from today’s class. If you have time write and send me the complaint email. It’s a chance for you to have someone check your writing.
See you all next week 🙂
Brand Identity Review Meeting:
Participants: Creative Director, Copywriter, Marketing Manager
Objective: Evaluate the current brand identity. Discuss potential changes or updates to the logo, tagline, and other visual elements.
Agenda:
- Introduction (5 minutes):
- Welcome and overview of the meeting agenda.
- Briefly discuss the importance of maintaining a strong and consistent brand identity.
- Current Brand Identity Overview (15 minutes):
- Creative Director presents an overview of the current brand identity.
- Review key visual elements, including the logo, colour palette, typography, and imagery.
- Brand Perception Analysis (20 minutes):
- Marketing Manager presents findings from customer surveys and market research regarding how the brand is perceived.
- Discuss positive aspects and areas for improvement.
- Logo and Tagline Evaluation (20 minutes):
- Creative Director and Copywriter lead a discussion on possible logo and tagline.
- Visual Consistency Across Platforms (15 minutes):
- Review how the brand could be represented across various platforms (website, social media, print materials).
- Discuss the importance of consistency of visual elements and messaging.
- Identify any areas where improvements can be made.
- Future Trends and Innovations (10 minutes):
- Creative Director presents emerging design trends and innovations in the industry.
- Discuss whether the brand should incorporate any new elements to stay relevant.
- Next Steps and Action Items (10 minutes):
- Determine specific action items based on the discussions.
- Assign responsibilities for implementing changes.
- Establish a timeline for the rollout of any updates to the brand identity.
- Q&A and Closing Remarks (5 minutes):
- Open the floor for any additional questions or comments.
- Provide closing remarks and thank participants for their insights.
This expanded agenda incorporates more detailed discussions on various aspects of the brand identity, ensuring a comprehensive review and actionable insights for potential improvements.