Class 3

Here’s the brand meeting agenda from today’s class. If you have time write and send me the complaint email. It’s a chance for you to have someone check your writing.

See you all next week 🙂

Brand Identity Review Meeting:

Participants: Creative Director, Copywriter, Marketing Manager

Objective: Evaluate the current brand identity. Discuss potential changes or updates to the logo, tagline, and other visual elements.

Agenda:

  1. Introduction (5 minutes):
    • Welcome and overview of the meeting agenda.
    • Briefly discuss the importance of maintaining a strong and consistent brand identity.
  2. Current Brand Identity Overview (15 minutes):
    • Creative Director presents an overview of the current brand identity.
    • Review key visual elements, including the logo, colour palette, typography, and imagery.
  3. Brand Perception Analysis (20 minutes):
    • Marketing Manager presents findings from customer surveys and market research regarding how the brand is perceived.
    • Discuss positive aspects and areas for improvement.
  4. Logo and Tagline Evaluation (20 minutes):
    • Creative Director and Copywriter lead a discussion on possible logo and tagline.
  5. Visual Consistency Across Platforms (15 minutes):
    • Review how the brand could be represented across various platforms (website, social media, print materials).
    • Discuss the importance of consistency of visual elements and messaging.
    • Identify any areas where improvements can be made.
  6. Future Trends and Innovations (10 minutes):
    • Creative Director presents emerging design trends and innovations in the industry.
    • Discuss whether the brand should incorporate any new elements to stay relevant.
  7. Next Steps and Action Items (10 minutes):
    • Determine specific action items based on the discussions.
    • Assign responsibilities for implementing changes.
    • Establish a timeline for the rollout of any updates to the brand identity.
  8. Q&A and Closing Remarks (5 minutes):
    • Open the floor for any additional questions or comments.
    • Provide closing remarks and thank participants for their insights.

This expanded agenda incorporates more detailed discussions on various aspects of the brand identity, ensuring a comprehensive review and actionable insights for potential improvements.